BTS’ Jin attends Gucci’s spring/summer 2025 show to debut ambassadors

Before arriving in Italy for the Gucci show, Jin was snapped at Incheon Airport, still representing the luxury brand even while traveling. He wore a tailored black jeans and denim jacket ensemble with a matching black backpack. All three pieces featured the brand’s classic green and red stripes. He wore a baseball jersey underneath and finished off the look with a pair of chunky black and white sneakers.

This is just the latest in Jin’s fashion-focused endeavors. Since completing his mandatory military service, the industry has embraced him with open arms. First, he was named the first global brand ambassador for Fred Jewelry, an LVMH brand. He then became a global brand ambassador for Gucci, joining the likes of Hanni of NewJeans, How to Make Millions Before Grandma Dies Billkin star and Indian actress Alia Bhatt.

While this isn’t Jin’s first time serving as a luxury brand ambassador, it is his first time doing so solo. Previously, all of BTS’ members — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — represented Louis Vuitton under the late Virgil Abloh. Since then, all of the members have pursued individual roles. RM has become an ambassador for Bottega Veneta, Suga has been picked up by Valentino, J-Hope has continued working with Louis Vuitton, Jimin has attended Paris Fashion Week as a Dior ambassador, V has joined Cartier as a global brand ambassador, and Jungkook has continued to model for Calvin Klein.

Now that Jin has wrapped up his first stint as a Gucci ambassador, we can’t wait to see what the future holds.