‘Elle Olivia’ and ‘When We All Vote’ Launch HerFuture Apparel

Elle Olivia, a lifestyle brand dedicated to empowering young girls, has teamed up with national, nonpartisan voting initiative When We All Vote to launch the HerFuture apparel collection, a collaboration that aims to unite families and encourage civic engagement to secure the future of young Black girls.

Marty McDonald, CEO and Founder of Elle Olivia, expressed her deep commitment to nurturing a legacy of empowerment and inspiration for young women of color, drawing from her own experiences as a mother. Her own daughter, in particular, was a key influence in shaping the vision behind the HerFuture collection. With a sincere desire to create something meaningful for the next generation, she shared BLACK ENTREPRENEURSHIP the importance of supporting young black girls and equipping them with the tools to help them succeed.

“The HerFuture collection comes from a deep desire to protect the dreams of the next generation, especially young black girls like my daughter. We wanted to create something that celebrated their individuality and creativity while also recognizing the importance of protecting their future. When We All Vote was a natural partner because their mission aligns with our goal of empowering moms, aunts, and grandmas to take action and secure a future our daughters can thrive in.”

Marta’s journey as a Black woman and mother has profoundly influenced Elle Olivia’s purpose. She has witnessed the importance of empowering and nurturing the next generation of Black girls through her own experiences, an understanding that has fueled her passion to create products and collaborations that transcend fashion and into advocacy. Elle Olivia is not just about style; it’s about creating meaningful change and fostering environments where young Black girls can thrive.

“As a Black woman and mother, I’ve experienced firsthand how important it is to create spaces that uplift and celebrate Black girls.” That’s what inspired her to start HerFuture. She describes the partnership as “deeply personal because it’s about creating a world where my daughter and all young Black girls can dream without limits. It’s about making sure their futures are protected and that they grow up with the same opportunities and rights that we’re fighting for today.”

Community empowerment is at the heart of Elle Olivia’s brand mission. Through this collaboration, Marty McDonald hopes to send a message of unity and the power of collective action. “We want our moms, aunts, and grandmas to know that they have a voice, and their voice can shape the future of their daughters and the world they inherit,” she said.

By partnering with When We All Vote, Elle Olivia wants to mobilize her community to take action. Marty believes this partnership can empower mothers, caregivers, and guardians to advocate for their daughters and all young girls in their communities. She envisions the next generation of Black girls growing up with the confidence to make a difference.

As an entrepreneur, Marty McDonald has learned valuable lessons. She emphasizes the importance of representation, authenticity, and community support. Looking to the future, she plans to continue to combine fashion with social advocacy and use Elle Olivia as a platform to promote change.

Marta’s advice to young black women who are inspired by her story is simple: “Dream big, stay authentic, and don’t be afraid to take up space.” She believes everyone has the power to make an impact and shape the future.

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