4 Chinese KOLs known for their quirkiness, unique style, and advocating for the greater good

As China’s live streaming and e-commerce industry continues to grow, influencers are resorting to tricks and stunts to attract attention in their search for followers and revenue.

Some of them have gained recognition and acclaim, while others have faced criticism due to controversial or bizarre content.

The Post takes a look at four key opinion leaders (KOLs) known for their distinctive styles.

Han Meijuan

Known for his cross-dressing personality, this influencer has attracted over 9 million followers on Douyin.