Sports Bra announces streaming service deal with football club

The Sports Bra, a women’s sports bar, announced Tuesday a partnership with Los Angeles lower league women’s soccer club United City FC Women to create a streaming channel.

The Roku app, which will stream live games, will be tested at Sports Bra locations in spring 2025 and is designed to maximize the sports bar viewing experience.

“The current movement around women’s sports is just gaining momentum and is gaining momentum every day,” Jenny Nguyen, founder and CEO of The Sports Bra, said in a press release.

The club announced plans for the team to go on an international tour, but did not specify who they would play with.

“The only way to help women in sport is to work with other visionaries and fearless game changers who not only put their money where their mouth is, but do it with passion, commitment and for the right reasons,” Steven Hawthorne said in the release. owner of UCFC Women.

What is a sports bra?

Sports Bra, based in Portland, Oregon, was founded in 2022 as the first bar of its kind to exclusively showcase women’s sports.

Earlier this year, the bar received an investment from Alexis Ohanian, one of Reddit’s co-founders and co-owner of Angel City Football Club in the NWSL, to start a franchise.

No locations have been announced beyond the original in Portland, and a website was launched in September to apply for a franchise.

What is United City FC Women?

United City FC Women, founded in 2019, advertises itself as a club for players who have not had the opportunity to play on the pitch in the past.

“(The club) is a multicultural women’s amateur soccer team focused on players who have fallen through the cracks, players overlooked by the university system, players who need a second chance, players who have been told they are too old to compete, mothers wanting to get back into the game , minority players of Latino, African-American, Pan-Asian and other immigrant backgrounds who have never had the opportunity to make their mark, and many others,” the club said in a press release.

According to the club, UCFC Women sent five players to the CONCACAF Women’s Gold Cup this year.