Rokh defined the contemporary vision of romanticism, for spring/summer 2025, creative director Rok Hwang expanded its offer to include men’s clothing for the second time during Paris Fashion Week. Created as a beautiful love letter to the wearer, the collection immerses them in stories of beauty intertwined with boldness, creating a place where tradition meets courage. These clothes are stories in themselves, made with extraordinary attention to detail. Sculptured shoulders exude architectural grace and calm confidence, while the finely contoured waist emphasizes the alluring tension between structure and softness – a tribute to balance and contrast.

This collection seamlessly combines contemporary and heritage, focusing on the subtle dialogue between avant-garde and aristocracy. Each piece of clothing is a vivid image, full of intricacies that challenge conventional ideas of beauty. The silhouettes are brought to life by intricate cuts, creating an emotionally moving visual symphony. The basic concept for this season is to create flower shapes by hand, giving them completely new forms and life, from recycled fabric remnants, laces and threads. These once shapeless recyclable materials have been transformed into new creations through repeated washing, threading and knitting.

After all, Spring Summer 2025 is a celebration – of the endless search for beauty, the complex dance between form and innovation, and how the past, present and future intertwine to form the fabric of our collective imagination.

Check it out below: