close
close

Four Seasons creates ‘shopping stays’ with fashion brands

Four Seasons creates ‘shopping stays’ with fashion brands

Four Seasons partners with Jacquemus and Paper London on exclusive collections and fashion-focused hotel acquisitions. Olivia Palamountain reports

This summer, Four Seasons partners with French fashion house Jacquemus to add a touch of I don’t know what to the Ocean Club, a Four Seasons Resort in the Bahamas.

The partnership aims to immerse guests in Jacquemus’ world of “pop luxury”, adding to the resort’s reputation as a playground for international high society since the 1960s.

As part of this exclusive collaboration, Carlo, the resort’s boutique, has been transformed into a Jacquemus shopping centre.The boutique now offers Ready to Wear for spring/summer for both women and men, featuring the signature designs and bold silhouettes of founder and designer Simon Port Jacquemus.The partnership extends beyond the boutique hotel to transform the resort experience at the hotel’s two pools – the Versailles Pool, an adults-only space surrounded by tropical greenery, and the Ocean Pool, a 38-metre infinity pool overlooking the Atlantic Ocean.Jacquemus has designed custom fabrics for loungers, decorative pillows, parasols and pool toys, featuring a hand-painted striped pattern in a variety of colour combinations, including black and white, yellow and white, blue and white and red and white.

The offer also includes an exclusive Jacquemus x Four Seasons pool towel, available in limited quantities at The Ocean Club and the Four Seasons online store.

In another example of the shopping trend, eco-friendly clothing brand Paper London and Four Seasons Hotel Hampshire have partnered to create a joint capsule collection including tennis skirts, swimwear, cricket cardigans and branded sweatshirts.

Products are available to purchase at the hotel and via the Paper London website, as well as in the Liberty store, which showcases the collection in a dedicated area in the womenswear department on the second floor.Paper London has also taken over the spa terrace and pool at the Four Seasons Hampshire Hotel, offering a temporary relaxation area called the Summer Club.

Open until the end of August 2024, this fun-filled space features surfboards, ice cream carts, a beach hut serving colorful cocktails, umbrellas, loungers and towels in a color scheme inspired by the Four Seasons’ signature palette. Other fun touches include croquet mallets, giant Jenga and picnic blankets.