WSG Brands acquires fashion brand Von Dutch

WSG Brands acquires fashion brand Von Dutch

WSG Brands, a newly formed brand management company with cutting-edge licensing strategies, is set to take Von Dutch to new heights, honoring its groundbreaking history while forging a new path for the brand into a new era. Starting with a U.S. focus and prioritizing brand integrity, sustainability and long-term vision, WSG will ensure that every Von Dutch element—from classic trucker caps to edgy, rebellious ready-to-wear—remains true to its authenticity and heritage as a symbol of dynamic expression and bold individuality.

As part of the new investment focus, the previous owners Groupe Royer and its subsidiary Royer Brands International (RBI), advised by Brandthinktank Group, transferred ownership of the iconic US brand Von Dutch to WSG as of June 2024.

“Only WSG Brands had both the understanding of Von Dutch’s culture and the ambition and combination of resources necessary to take the brand further into the future,” he stated Jacques RoyerExecutive Chairman of Groupe Royer. Olivier MercierManaging Director of RBI Sàrl, added, “We are delighted that this iconic American name, with its French-inspired twist, has ended up in the right hands.”

Marc BenitezThe COO of WSG Brands has over 25 years of experience in various industries, having held influential positions at ABG, CAA-GBG, Kenneth Coleand Coach. With a proven track record of managing hundreds of millions of dollars in royalty revenue, Benitez’s experience will be key to Von Dutch’s growth.

Joint statement from Benitez and Cheika: “We are excited to transform Von Dutch’s rich heritage, led for several years by Groupe Royer and now by WSG, into innovative designs that resonate with today’s fashionable consumers. Our vision is for Von Dutch to be not just a brand, but a movement that celebrates individuality and bold self-expression worldwide.”

Jack CheikaCEO and Founder of WSG Brands, he is a seasoned expert in product and branding, retail and licensing, and identifying white space opportunities. Cheika’s deep understanding of the industry and his unique perspective on creating memorable brand identities will be key to Von Dutch’s evolution. WSG Brands specializes in acquiring and managing a diverse portfolio of iconic brands, preserving their heritage while driving innovation, connecting brands with new audiences, and expanding their reach.

NBD Academy LLC/New Castle Brands LLC, a company New YorkThe Amsterdam-based advisory and consulting firm specializing in brand licensing, development, IP consulting and acquisitions, together with Brandthinktank, co-organized the Von Dutch transaction between White Space Group and Groupe Royer.

With this acquisition, WSG Brands invites fans and audiences around the world to celebrate Von Dutch’s historic legacy as it enters a powerful new era, and looks forward to announcing exciting brand updates soon.

For more information or media inquiries, please contact Chapter 2:

Clara Jeon | (email protected)Danielle Dawson | (email protected)

About WSG brands

WSG Brands is a dynamic company specializing in acquiring and managing a diverse portfolio of iconic and well-known brands. With a commitment to preserving brand heritage while driving innovation, WSG Brands works to expand its reach and create new growth opportunities across industries.

About Von Dutch: Von Dutch, a brand synonymous with rebellious spirit and innovative fashion, has left an indelible mark on the global fashion industry since its inception in the early 21st century. Known for its bold designs and iconic trucker caps, Von Dutch has become a cultural phenomenon embraced by celebrities and trendsetters alike. Now under the ownership of WSG (White Space Group), the brand continues to push the boundaries of contemporary streetwear, weaving its rich heritage with modern influences. WSG’s stewardship promises to uphold Von Dutch’s legacy of bold creativity and authenticity, ensuring the brand remains a staple in fashionable, avant-garde wardrobes around the world.

About the Royer Group: It was founded almost 80 years ago in Fougères (France) By Louis Royerthe family group has become a global player in the international market for the production and distribution of footwear, clothing and accessories, in particular through its EuropeAPAC and India subsidiary platforms for brands covered by licensing or distribution agreements, such as New Balance (until 2020), Caterpillar, Umbro, etc., and own brands, such as Kickers, a well-known brand of footwear for children and adults.

About Academy NBD LLC/New Castle Brands LLC

Academie NBD LLC/New Castle Brands LLC is a company New York– Advisory and consulting firm specializing in brand licensing, development, IP consulting and acquisitions. The firm played a key role in organizing the Von Dutch transaction between White Space Group and Groupe Royer.