British company Unmade has been acquired by Hi-Tech Apparel

British company Unmade has been acquired by Hi-Tech Apparel

A majority stake in British software company Unmade has been acquired byLocal clothing manufacturer Hi-Tech Apparel continues to expand.


Thanks to the software industry, sportswear brands like New Balance and Decathlon, as well as fashion brands like Ralph Lauren, can offer personalized clothing on demand.

The technology enables brands to “transform designs into production-ready data, which helps lower minimum order quantities, reduce waste, and increase manufacturer responsiveness.”

The award-winning technology company was founded in 2014 by Hal Watts, Kirsty Emery-Laws and Ben Alun-Jones and has previously raised £15m from Octopus Ventures, Felix Capital, MMC Ventures, Local Globe and Connect Ventures.

Decathlon has also previously invested and following the takeover the sports giant will remain a shareholder, “while Unmade will remain independent and can work with any brand or manufacturer.”

The company said the deal values ​​it at 10 times its revenue and offers the Thai conglomerate and Hi-Tech Apparel supplier “a massive opportunity to build a digital, globally distributed manufacturing model that meets customer demand.”

The UK-based Unmade team, led by CEO Hal Watts and COO Simon Rea, will remain with the company “to continue to develop its industry-leading digital solution for personalised and tailored clothing, supported by a significant cash injection to drive growth through a series of new hires”.

The company has been working with Hi-Tech for two years, “during which time they have successfully supplied personalised apparel to teams ranging from grassroots clubs to professional athletes and everything in between,” we were told.

The combination of the two entities will combine Hi-Tech’s manufacturing and logistics expertise with Unmade’s technologies “to create a market-leading solution for brands and retailers looking for a better approach to teamwear and personalization.”

And the Unmade team will have access to Hi-Tech’s “significant resources, expertise and customer base.” Hi-Tech Apparel generates more than $300 million in annual sales and said it “shares Unmade’s vision of automating the manufacturing process.”

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