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The millennial CEO behind Britain’s first compostable coffee capsule unwinds by sitting in his infrared sauna after work

The millennial CEO behind Britain’s first compostable coffee capsule unwinds by sitting in his infrared sauna after work

What would you do if you had a six-figure salary? Maybe you would never cook a meal again or treat yourself to a monthly Thai massage or a membership to Soho House to unwind from the stress of being at your best.

Here at The Good Life, you no longer need to imagine what life at the top looks like: get real-world inspiration on how top performers live their lives.


Today Fortune meets Grind founder and CEO David Abrahamovitch, 39.

For those based in London, Grind needs no introduction. The coffee chain has exploded in the British capital in recent years, with the company estimating that a Grind coffee is enjoyed every 2.8 seconds.

It’s an impressive feat, considering Abrahamovitch has no previous hospitality experience. A few years after graduating, he opened the doors to his first café in Shoreditch in 2011, after inheriting the space (a mobile phone store at the time) from his late father.

At the time, he thought it was a small side hustle that wouldn’t scale, but he was wrong. In 2020, with office workers stuck at home, Grind took his business online and launched pink compostable coffee pods for millennials, the first of their kind in the UK.

A ground coffee is enjoyed every 2.8 seconds.

Ten months after moving to a home delivery offering, Grind has achieved a turnover of £10m. This year, the company expects to sell more than 40m of its compostable coffee pods and achieve a turnover of £40m.

Grind location in Covent Garden.

Now a mini coffee empire, Grind has 14 stores across London, its brews are served at Soho House, while its pods, beans and ready-to-drink cans can be found at Harvey Nichols, Waitrose and most major UK grocery stores.

40 million

The number of compostable coffee pods Grind plans to sell this year.

She recently teamed up with iconic American rock band Green Day and their new coffee company, Punk Bunny Coffee, to launch a ready-to-drink iced matcha latte.


Finances

Fortune: What was the best investment you ever bought?

My best long-term investment was the seed money I put into the first Grind store. Other than that, it’s probably a one-bedroom flat I bought in Shoreditch in 2013 that I still rent out.

The worst?

I’ve learned that buying and selling individual stocks is very difficult and that it’s much more profitable to buy and hold index funds. I’ve had some wins along the way, but also some big losses. The worst was probably a chunk of Peloton stock I bought during the pandemic, which is now down about 90%!

What do your childcare arrangements look like?

We have two little girls aged 2 and 3. My wife is a freelance make-up artist and works with big names like Victoria Beckham and Rosie Huntingdon-Whiteley, so her schedule is also busy and, like me, she travels quite regularly for work. Both girls go to nursery a few days a week and we also have a nanny and grandparents who are very supportive! So we juggle between us but luckily we are both able to control our schedules to a certain extent, which allows us to spend a lot of time together as a family.

“The power of compounding and starting young is very real!”

How do you get to work?

It’s a real mix. I spend at least one day a week at our roastery in South London, which I usually drive to, and then the rest of the time in central London, either at our HQ in Shoreditch or at our offices around London, so I usually take the tube, or taxis if I’m doing calls on the go and when I can and the weather permits I also use Lime bikes.

Grind’s Shoreditch location in London opened in 2011.

What personal finance advice would you give to your 20-year-old self?

Bet on yourself (which I’m glad I did).

Get ready to have your money automatically put into low-cost index funds as soon as possible, even if it’s small amounts. I think the key is to automate this. I use an app called Freedtrade to automatically pull money from my checking account and invest it every week, with no effort.

The power of compounding and starting at a very young age is very real!

Where does your favorite wristwatch come from?

I love watches and have a few, but I mostly wear a simple vintage Rolex from the 60s that belonged to my dad or an Apple Watch.

SHANGHAI, CHINA – JANUARY 3: A view of Rimowa’s 125th anniversary exhibition “Since 1898” at the Museum of Contemporary Art Shanghai on January 3, 2024 in Shanghai, China. (Photo by VCG/VCG via Getty Images)

Where do you buy your work wardrobe?

Most of my clothes come from Mr P, Mr Porter’s basic range. I prefer to avoid any visible brands, slogans or logos. The quality is exceptional and I love not having to spend time shopping around. I also like Son of a Tailor, where everything is made to measure, ensuring a perfect fit every time.

I’m a big fan of Rimowa for their luggage and accessories, Cubitts for eyewear, Aesop for skincare and Porsche cars.

The necessities

How do you get your daily dose of coffee?

This is a big plus for me! At home I have a Grind pod machine, a Sage espresso machine and a La Marzocco mini Linea, which is a stripped-down version of the professional machines we use in store. I think the list price is around £5,000, but they kindly gave me one! I use all of these machines as they are very different in terms of speed and simplicity. I also drink a lot of coffee in our establishments around London. I have about three a day, usually a white coffee in the morning and then piccolos or espressos after that.

Grind’s coffee pods, beans and ready-to-drink cans are available at Harvey Nichols, Waitrose and most major UK grocery stores.

Where do you buy your groceries?

We have a regular weekly order from Ocado.

How often per week do you eat out or cook at home?

For dinner, not much, maybe once or twice a week at most. If I’m not traveling, I really try to be home for bedtime and bath time for the kids.

The treats

How to relax after high-level work?

It’s really hard, I feel like I’m always on the move in London, so it’s really about travelling. My favourite thing is skiing, and nothing helps you relax like skiing down a mountain. I don’t really have time to think about anything else.

professional skier skiing on the slopes of the Swiss Alps towards the camera

To unwind after work, I love spending time with my 2- and 4-year-old granddaughters. No matter how busy the day has been, coming home with them helps put things into perspective. I also love our home infrared sauna, which we got for my wife’s birthday this year. It’s a great way to unwind and makes for a good night’s sleep if you’re in there late at night.

Are you the proud owner of Meta smart glasses or any other futuristic gadget?

I’m not, but I am totally and completely dependent on my phone, laptop, iPad, Airpods, etc. going everywhere with me, which really means my office can be anywhere it needs to be.

What’s the best bonus gift you’ve ever given yourself?

In 2021, 10 years after founding the company, I sold a small portion of my Grind shares for the first time. While most of that went toward sensible things like my home, retirement, and investments, I also bought myself my dream car, a 1970s Porsche 911. I’d wanted the same car for 20 years, and it was great to be able to treat myself. Better yet, it should continue to increase in value, so I figured it was an investment, too.

How do you record your notes during a meeting?

I don’t take a lot of notes because I find it really distracts from listening, but I do put a few bullet points in my phone notes when necessary.

Porsche 911 Targa classic, classic sports car from the 1970s. This Porsche 911 from the 1970s features typical Porsche side stripes and Fuchs alloy wheels. The car is on display at the Classic Days 2017 event at Schloss Dyck.

Take us on holiday with you, what’s next on your holiday list?

I don’t have a holiday home, but I would love to have a place to stay in Ibiza. I have been going there several times a year for 20 years and it is where my wife and I got married.

The only time my wife and I can both have a big holiday and really disconnect is at Christmas and New Years. We have spent the last few years in the Maldives and will be going back this year. It is a real luxury but it is an incredible place to really disconnect and forget about the rest of the world.

Here at The Good Life, you no longer need to imagine what life at the top looks like: get real-world inspiration on how the most successful people live. Dive into our other The Good Life profiles.

This article originally appeared on Fortune.com