Crocs and Clockwork join forces to deliver innovative PR and activations

Clockwork is excited to announce a partnership with Crocs, the iconic global footwear brand. Together, Clockwork and Crocs will collaborate on two influencers and activations to grow the brand’s presence in the South African market.

“We are thrilled to be working with Crocs,” said Sergio Santos-van Vuuren, Managing Director: Reputation and Influence at Clockwork. “The brand’s iconic status and commitment to innovative style make them an exciting partner. We look forward to continuing to work together on creative and impactful campaigns that will drive engagement and resonate with Crocs lovers across South Africa.”

Recent Successes

Menlyn Store Reopens

The Menlyn Store Relaunch was a successful event to celebrate the reopening of the refurbished Menlyn store, attracting 90 fashion influencers and 10 key media representatives. Guests enjoyed a personalised experience. The event enjoyed impressive attendance and gained significant reach across leading media platforms, cementing the activation as a resounding success.

Brunch from the Height collection

The Height Collection Brunches, held in Johannesburg and Cape Town, each brought together 100 influencers. The brunches offered unique, interactive experiences with activities like beading and hot ironing, allowing guests to personalize their Crocs and other items. Clockwork’s hands-on approach encouraged broad sharing and engagement on social media. The content generated achieved a combined social reach of almost eight million, perfectly capturing the essence of the Crocs height “More Extra Than Ever” collection.

Looking to the future

The success of these activations has secured Crocs’ foothold in the South African fashion and lifestyle markets, laying a solid foundation for future projects led by Clockwork. The agency is poised to drive further growth and engagement for the brand and looks forward to further collaborations.