Tesla Model 2: Is a small crossover for PLN 25,000? dollars will go to the crowd of electric vehicle buyers?

A cheaper crossover model could certainly help improve sales, but is that really the only solution?

The prospect of a cheaper Tesla EV has been brewing for longer than many would like to admit, with reports on its development oscillating between hopeful and conflicted. The idea of ​​a smaller, mass-produced Tesla undoubtedly appeals to investors, but is it really the solution the brand needs in today’s unpredictable market?

Is work on the Tesla Model 2 still ongoing?

In April, Tesla denied viral reports of the cancellation of their core electric vehicle project, with Elon Musk labeling them as mere fabrications. Soon after, design chief Franz von Holzhausen urged fans to “stay tuned,” leaving everyone guessing about the mystery model. This probably suggests that Tesla still has something worthwhile planned, even though it has focused mainly on its much-touted robotaxi project.

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The bottom line is that the much-talked-about Tesla Model 2 has no official release date and details about its design remain as elusive as a fleeting ghost. Nevertheless, our artists created speculative visualizations of a five-door body that blurs the lines between hatchbacks and crossovers in an intriguing way. Despite its diminutive size, this little Tesla can deliver decent practicality by taking advantage of the smart design inherent in its electrical architecture.

What’s the competition like?

Depending on the market, such an offering would likely compete with electric hatchbacks like the VW ID.3 and MG4, as well as similarly sized crossovers like the Renault Megane E-Tech and the upcoming Nissan Leaf. More importantly, it could create a new entry point in Tesla’s lineup, price-wise below the Model 3 sedan and Model Y crossover.

A cheaper electric vehicle starting around $25,000 could actually give Tesla a much-needed sales boost. But let’s face it; As many automakers have realized this year, navigating the world of electric vehicles is not as easy as it seems. Bringing a new model to market requires huge investments in production and research and development, and Tesla must ensure that demand justifies these costs.

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Moreover, let’s not forget that smaller segments are often less profitable compared to their larger, more premium counterparts due to minimal margins. Factor in the prolonged development and testing phases – hard lessons learned from the Cybertruck – and it becomes clear that this project requires careful consideration.

Uncertain market conditions for the development of electric vehicles

Despite some positive signs in the U.S., the recent decline in Model 3 and Model Y sales, along with a sharp decline in overall EV registrations in Europe, is a reminder that nothing is certain in this rapidly changing environment. To achieve its ambitious goal of selling 20 million vehicles per year by 2030, Tesla needs not only top-of-the-line products at competitive prices, but also a climate that supports the adoption of electric vehicles around the world. Unfortunately for Elon Musk, predicting the latter is as reliable as a fortune cookie.

Illustrations: Jean Francois Hubert/SB-Medien