IRONMAN Announces the IRONMAN Chattanooga Peter Hurley Champions Award

IRONMAN has announced the introduction of the Peter Hurley Champions Award at the 2024 First Horizon Bank IRONMANChattanooga triathlon, part of the VinFast IRONMAN North America Series.

Named in honor of the late Peter Hurley, who was CEO of American Bicycle Group, which owned bicycle brands such as Quintana Roo, Litespeed and Obed, the eponymous award will be presented to the men’s and women’s IRONMAN Chattanooga triathlon winners each year, starting with today’s race. . The names of each year’s winners will be engraved on the base of the main trophy, which will be on display at the American Bicycle Group headquarters in Chattanooga, Tennessee.

“We are deeply grateful for IRONMAN’s recognition of Peter Hurley’s contributions to the sport and helping transform Chattanooga into the ‘Triathlon Capital of the South,’” said Chris Pascarella, president of American Bicycle Group.

“Peter embodied the spirit of triathlon and was a true ambassador for the sport. The culture of our community has grown because of his vision and continued support of IRONMAN.

Mr. Hurley has completed dozens of IRONMAN and IRONMAN 70.3 triathlons throughout his life, including the IRONMAN 70.3 World Championships. His untimely death in July of this year came as a shock to his home community of Chattanooga and the bicycle industry.

“As a down-to-earth and approachable industry leader, Peter not only supported athletes with his brands, but also participated in our events as a high-performance triathlete,” said Keats McGonigal, managing director of IRONMAN North America. who we could count on to provide us with valuable feedback on our events, and could proudly celebrate after the race. Peter’s death was the tragic loss of a true friend to so many members of the IRONMAN family. We hope this award will remind the triathlon community of the passion and importance Peter had for the sport and his beloved Chattanooga.”