Style Edition: Max Mara and Sportmax bring a new dimension to femininity with their spring/summer 2025 collections

Max Mara and Sportmax bring uniquely different perspectives on the power of femininity in their spring/summer 2025 collections.

The strength of the structure

Drawing inspiration from women of science throughout history and paying homage to geometry, precision and articulation, Max Mara defines the art of smart looks.

The look is intended to reflect and showcase the meticulous craftsmanship and detail that goes into exquisite pieces such as statement coats, structured suits and seductive dresses.

Fine line fabrics, gaberdines, denims and Haut de Gamme jeans are designed, cut and treated to achieve new textures, calculated creases and creases.

Adopting fresh spring tones such as burgundy, brown, deep delphinium blue and contrasting crystal white, the color palette evokes vivid vials in a laboratory. This chemistry between thoughtful tailoring and vibrant fabrics is an elegant snapshot of the classic aesthetic that Max Mara is known for.

The casual spring-summer chic sensibility, which is complemented by cropped jackets and maxi pencil skirts, gains a touch of sex appeal thanks to expressive shirts with a deep neckline. On the other hand, the dresses emphasize feminine shapes thanks to the figure-hugging cut and cleverly placed cutouts at the waist.

Wonder and fantasy