Fashion industry in the Middle East ready for a global breakthrough during the BRICS+ fashion summit – News

Published: Tue Oct 1, 2024 6:15 pm

As Paris Fashion Week ends, the world’s attention now shifts to Moscow, where the prestigious BRICS+ fashion summit will take center stage from October 3-5. This landmark event aims to unite industry leaders from the Middle East and over 100 countries, highlighting a pivotal moment for emerging fashion markets. Delegates from the United Arab Emirates, Egypt, Jordan, Lebanon, Kuwait and beyond will gather to learn about the latest trends in the industry, with a particular focus on sustainability, innovation and export expansion to new international markets.

The primary mission of the summit is to promote the power of diversity and position it as a global trend that not only celebrates fashion, but also supports local creators in preserving cultural traditions. With the rapid development of emerging markets, the Middle East is increasingly becoming a hub for creative talent and innovation, offering local brands the opportunity to thrive on the global stage. The BRICS+ Fashion Summit will be a key platform for these markets, supporting collaboration and development across the global fashion landscape.

“Large-scale summits and conferences such as the BRICS+ Fashion Summit are invaluable platforms for networking with leading industry figures from both established and emerging markets,” said Susan Sabet, founding board member and secretary general of the Egyptian Council for Fashion and Design. Shirene Rifai, founder of Jordan Fashion Week, echoed this sentiment, stating, “The summit is key to shaping the future of fashion across regions.”

The highlight of the summit will be the International Heritage Exhibition, attended by designers from over 30 countries. The exhibition will take participants on a fascinating journey through cultural identity, during which traditional crafts are reimagined in a modern version. Standout designers include Aadima from Qatar and Eman Al Ahmad from Jordan, whose collections embody the elegance of Arabic influences. Additionally, the Egyptian PAZ-Cairo will present its famous caftans, jalabiya ready-to-wear dresses and collections, presenting the sophistication of Middle Eastern design.

Parallel to the summit, Moscow Fashion Week will once again showcase the best of emerging fashion markets. Designers from the United Arab Emirates, Russia, China, Indonesia, South Africa and other countries will present their latest collections, many of which are the result of agreements signed during the BRICS+ Fashion Summit. ANGELO ESTER from the United Arab Emirates is one of the highly anticipated participants, and her breathtaking evening fashion collections are infused with Arabic style.

Building on last year’s success, the BRICS+ fashion summit aims to strengthen Moscow’s position as a vital platform for emerging fashion markets. As the fashion world looks to the future, the Middle East’s participation in this summit heralds an exciting new chapter where diversity, innovation and tradition come together to make a global impact.

More information about the BRICS+ fashion summit can be found on the website fashionsummit.org.