E-commerce company Lincoln announces acquisition of customer analytics platform

Spreetail said Wednesday it has bought Echo, a company that uses artificial intelligence to track customer sentiment across various online channels to help improve products and increase sales and customer satisfaction. Terms of the transaction were not disclosed.

Spreetail said in a press release that Echo founder Mudit Gupta will join the company as head of brand analytics and artificial intelligence, and the company will retain the rest of Echo’s management team.

“We are thrilled to welcome Mudit and the rest of the great Echo team to Spreetail,” said Joshua Ketter, who was promoted to global CEO of Spreetail in July. “They have created truly innovative technology that helps brands listen to their customers by tracking, analyzing and visualizing customer feedback from across the internet. This unique offering transforms brand decision-making by capturing customer sentiment and generating insights into product development and performance,” he said in a statement.

Spreetail, which started in 2006 selling refurbished computers, has undergone massive change over the past decade, transforming from a third-party consumer goods retailer to one of the largest e-commerce accelerators in the world. It currently advertises itself as the number 1 accelerator in the oversized industry, specializing in logistics and market development for large and bulky items such as furniture and household appliances.